The holiday season is typically busy. Take this opportunity to show clients how much you appreciate their business. After all, it’s less expensive to retain existing clients than it is to attract new ones. And, while every day is the right day to show your clients you care, the holidays might have more meaning because people often feel stressed and need a kind word or two.
Read on for some helpful ways to increase holiday engagement with your clients in December so they keep you top of mind throughout the entire year.
Send a card
Everyone likes to feel appreciated. Tried and true, a holiday card goes a long way.
Let clients know you appreciate their business and look forward to working with them in the future. If your last interaction with that client was a while ago, a card will remind them that you’re here. If they’re regulars, they’ll appreciate the gesture.
A physical card in the mail is best, but an email works, too. If you have a split of clients who are regulars and those who you see occasionally, consider more personal cards for those you’re closest with.
Send a gift
You can get creative with this one. If your business has merchandise, use that. You could also offer a compelling promotion during the holiday season, no matter what type of business you’re in.
As a service-based business, you could surprise them with a digital resource as a way to say hello. Bonus points if it’s relevant to the holiday season.
Send gift suggestions
It can be difficult for clients to choose gifts to buy for all their loved ones. That’s where you can help.
Service-based businesses can send an engaging email or create a social media campaign with suggestions for the holiday season. Accountants might send ideas for helping clients to stay on budget as they shop, while personal shoppers might suggest reasons why customers should treat their loved ones.
You know your audience best, so help them out with strategies to get through the season, and maybe make gift giving a little less stressful.
Hold a giveaway
Giveaways are an effective way to engage with your clients, both online and in person.
A giveaway held on social media gives you the chance to show off your services while asking for true holiday engagement with your post. It’s a fun way to extend your reach and get more people involved with your brand.
The winner will be delighted. If you want, you can offer an incentive to everyone else who participates so they come away with something too. Just make sure you alert your clients to the giveaway, through email, social media, and blog posts.
Send notifications about your holiday hours
Make sure you inform your clients about any changes to your hours over the holiday season. It would be disappointing for someone to want to have a meeting with you only to find that you’re closed for a week. On the other hand, if you’re open longer hours during the holiday rush make sure your clients and know about that too.
This is also a great opportunity to remind them to book appointments early.
Offer a way to give back to the community
This is a great way to drive engagement while also doing some real good. Provide a way to give back this holiday season. You could hold a promotion where 10% of sales go to charity, or put on an event to drive donations to a charity that’s close to your heart.
Ask yourself how your business can help your local community and your clients are sure to hop on board.
Final thoughts on holiday engagement
There are many logistical reasons to get in touch during the holidays, but it’s also a great way to meaningfully engage with your clients. Spread good cheer this holiday season while being informative and helpful, and they’re sure to keep you in mind.
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