As well as gym bookkeeping, we understand the other challenges that many health and fitness business owners face on a daily basis. Let’s go through them together.
… finding good staff, keeping good staff, keeping them motivated, keeping them loyal. Hiring and retaining the right employees is a critical aspect of running your business. In your health business your staff need to have good communication and problem solving skills, and a genuine desire to help others. In your fitness business they need to be energetic and encouraging, have good communication skills and get excited about watching your clients improve and transform their lives.
… getting new clients in the door, and getting them to come back. The health and fitness sector is a busy space and there’s a lot of competition out there. It’s important that you stay competitive in the marketplace. Keeping up with the latest research, innovations and trends can be difficult and time consuming. It’s also important that you can communicate that you’re not in the ‘quick fix’ business, but are committed to helping your clients make sustainable change for the better.
… keeping it coming in the door, knowing where it’s going, not overspending, managing upcoming expenses. Keeping a close eye on your finances is a crucial area of running a successful health and fitness business. You need to know how much is coming in, how much is going out, and when.
… not enough of it, not knowing how to best spend it. Running a busy club or practice, there just never seems to be enough hours in the day – no matter how organised you may be. Your day-to-day responsibilities will include managing staff, overseeing appointments, ensuring client satisfaction is a top priority, making financial decisions, checking stock and retail inventory, effective marketing, working with your own clients. Being pulled in so many directions can be draining, and can mean that some areas of responsibility don’t receive as much attention as you’d like.
… not having it, having too much of it, not knowing what to do with it. Technology can be a saviour or a hinder in your business. The right technology is going to save you time and money. It will help you be more efficient and professional. But there is so much choice when it comes to choosing technology, and it’s changing so quickly, we’re at a point where it’s not uncommon to experience ‘app overload’. When this happens we either have everything happening, causing overwhelm and half implemented processes, or we throw our hands in the air, exclaim it’s all too hard, and revert back to the good old appointment book and pencil, or just keeping everything in your head!
We know that you’re great at what you do – which is why you opened your health and fitness business in the first place. You’re patient, caring, tactful, self disciplined. You’re a good listener and love to see your clients put in the hard work and make a positive change in their lives. You also have good communication skills and get excited about watching your clients improve and transform their lives. The other day-to-day obligations of running your business can get in the way of that, including your gym bookkeeping. That’s where we come in.
Ultimately you’re selling your time, so you need to be choosy about what you do with it. We can give you back some hours in your day by helping you with:
If you’re ready to find out more about how we can help you in your health and fitness business, you can check out our services here.