What’s your USP?
What is your USP – Unique Selling Point?
It’s important for you to know this so that you can attract more customers. If you can’t capture prospects quickly, you’ve likely lost them.
Ask your current customers how they got through the decision making process to use you. What made you stand out from your competitors?
What are the problems your customers want solved? How can your products or services meet their needs in an outstanding and satisfying way?
It’s easy to fall into the trap of thinking that your competitors are doing it bigger and better than you. But that’s not necessarily the case – they could be falling down on customer service, or lacking innovation. What are they doing that you can do differently/better?
Brainstorm to establish your USP
Brainstorming with your team is a great way to work out your USP. What if you don’t have a team? You do! Even solo operators have a team around them (like-minded business people who are passionate about business development) that you can brainstorm and bounce ideas around with.
Answering these questions will give you great insight into what your customers find important in your service and enable you to clearly define your USP.